#WhatIReallyReallyWant #WomenEmpowerment Campaign

#WhatIReallyReallyWant #WomenEmpowerment Campaign
#WhatIReallyReallyWant

#WhatIReallyReallyWant

In May 2016 I was asked to audition for a #WomenEmpowerment campaign which would launch worldwide. The video would be a snippet creating awareness on a few issues that should be tackled in order to create an environment for equal rights for girls and women. I was one of 5 women chosen from Africa and I’m privileged to be apart of it. I’ve copied in the article published by AdobeMagazine.com on the 21st of June 2016 for easy reference along with the video.

“Girl Power goes global with new film #WhatIReallyReallyWant @AdobeMagazine.com

June 21, 2016
CANNES – In September 2016, World Leaders will mark the first anniversary of the adoption of the Sustainable Development Goals. These Global Goals are a mighty plan to end poverty, fix climate change and address inequalities over the next 15 years, but they will only succeed if they address the needs of the most marginalised first, particularly girls and women. Project Everyone has convened the first Global Goals campaign for girls and women to fight for Goals which are famous, financed and focused on girls and women.

The campaign today previewed the “#WhatIReallyReallyWant” film at the Cannes Lions International Festival of Creativity in partnership with Getty Images and SAWA, the global cinema advertising association. The film is an updated version of the Spice Girls’ Wannabe music video to reflect the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. These include issues like quality education, an end to violence, an end to child marriage and equal pay for equal work.

The film was previewed at a seminar by SAWA at Cannes Lions, ‘Power of Cinema to Drive Cultural Change’, ahead of its official online launch in July 2016. This iconic awareness raiser will also be in SAWA member cinemas internationally between July and September 2016, distributed globally through Unique Digital.

Directed by MJ Delaney and produced by Moxie Pictures, the film features actors, singers and dancers from India, South Africa, Nigeria, UK and the US. The film and campaign will call on people to share a picture of #WhatIReallyReallyWant for girls and women and the visual response from around the world will then be presented to world leaders at the UN General Assembly in September.

This demonstration of mass public support for the rights of girls and women will be used to engender new political and financial commitments from governments, in support of their commitments to the Sustainable Development Goals.

The film was previewed at a seminar by SAWA at Cannes Lions, ‘Power of Cinema to Drive Cultural Change’, ahead of its official online launch in July 2016. This iconic awareness raiser will also be in SAWA member cinemas internationally between July and September 2016, distributed globally through Unique Digital.”

#JoinTheMovement and post a picture of yourself and a board stating whichever issue you would like discussed and these selections will be showcased in September 2016 to the world leaders at the UN General Assembly.

Hashtag #WhatIReallyReallyWant #Unicef #GlobalGoals

I thank you and enjoy the video!

Choreography by Didi Moses

Featuring: Seyi Shay Shey, myself, Gigi Lamayne, AmyKhay Klaasen, Moneoa.

 

 

 

by Anastacia Candice Julie

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